Website Planning Worksheet
This questionnaire is designed to enhance communications between us and our clients. Please print this questionnaire and have it handy when we discuss your project.
If you require more information, be sure to contact us.

Return to web design services.

 

Organization Name: __________________________

1. Purpose

Give the most important purpose a "1", next most important a "2". Leave those blank which do not interest you at all.
__ To gain a favorable impression of the company or organization.
__ To develop a qualified list of prospects
__ To encourage potential customers to contact us by phone or mail to consummate a sale.
__ To make available product information and price lists to distributors.
__ To make available product information and price lists to customers.
__ To strengthen brand identification.
__ Other _______________________________________________________


2. Site Organization

Please label pages you desire and cross out the rest. (This is just an example.)

Typical Website

Total number of pages decided upon ________________


3. Site and Domain Names

Site Name on Masthead: ____________________________________

Domain Name It must be registered and approved by a domain registration service before you can use it. You may check the availability of your domain name at Network Solutions (http://www.networksolutions.com)

Domain name ____________________________     ___Desired ___Already Registered


4. Masthead Graphic

It is very helpful if you will include a copy of your company's letterhead, brochures, catalog, etc. so we can see how you present your company image.
__ Company Logo incorporated in the masthead graphic? If so, please enclose a color copy. 
__ Photo or drawing of product?
__ Typeface preference __________________________________________

__ Preferred colors in palette (PMS colors?) _______________________________________

__ Other ideas _________________________________________________________


5. Color and Accents

For the most part, we recommend a white background for best readability and contrast, with a band of color or a pattern running down the left margin of the webpage. Your preference:

______________________________________________________________________________________


6. Navigation System

The navigation system of all our Standard Website Packages includes:

  • Links from the front page and sectional pages to every page in the system to enable Web search engines to "spider" and index content on every page.
  • Left-Side Menus with text links are especially useful on larger sites. Included in sites of 6 pages or more. They can allow more detail than an 8-item bottom image map, and can enable visitors to see from any page how to get to any other. These may be white or light-colored over a dark left-side color or pattern, or black or dark over a light left-side color or pattern.
  • Do you want roll over buttons that change when the user rolls over them?

7. Basic Page Elements

These are the important items which appear on nearly every webpage on your site (except the "home" page).

  • Page titles which show at top of Web browser only
  • Top-of-page graphic based on the design of the masthead graphic
  • Page Title in larger type. Heading Font Style: ________________ (recommend Arial Bold)
  • Text. Body Font Style: ___________________ (recommend Times New Roman)
  • Image Map by Image Map bar
  • Standard company ID near bottom of page
  • E-mail response link to the following e-mail address: _________________________
  • Copyright and trademark information in small print at the bottom of every page. What registered trademarks, trademarks, and service marks does your company want to indicate here?

Do you have any trademarks or service marks? If so, please list them here and indicate which are registered trademarks.

 


8. Photos, Graphics, Animations, Sound, and Video

Our contract includes a statement that you own the copyright to, or have permission from the copyright owner to use any photos or graphics you send us.

  • Clipart . We recommend photos.
  • Photos you supply either by sending the photos themselves for us to scan and return, or by sending the digitized images on a diskette.
  • Stock photos obtained from Photodisc (http://www.photodisc.com), Corel (http://commerce.corel.com), or PictureQuest (http://www.picturequest.com/). (You write down the photo number and inform us of your choices, and which page each photo goes on. We can help you select the photos..)
For an extra charge, we can equip your webpages with:
  • Sound, either MIDI musical background or music or voice.
  • Animated GIF images. High quality photo images are available from PhotoDisc (http://www.photodisc.com) and other sources. We can also make animations for an extra charge.
  • Flash Animations
  • Video clips


9. Response Forms

What is the purpose of your response form?
__ Request for information
__ Survey of customer preferences

Note: We do not set up sites that use the response form as an order form, since these require secure servers, and secure order pick-up.


10. Web Hosting Service

Do you require web hosting? This is required for your web site to be viewed by the world. If you already have a web host, please state which one you use.

Web Hosting Service _____________________________________

Phone: _____________________________

E-mail for support or help ______________________________


11. Registering and Advertising Your Website

  • Advertising your Website to Web search engines that index the Web
  • Giving customers a good reason to come by offering them something
  • Finding industry-wide linking pages and negotiating reciprocal links to and from their webpages.
  • Purchasing Web advertising
  • Becoming active in several of the thousands of Internet news groups and mailing lists
  • Developing a "signature" mini-ad attached to all your e-mail messages
  • Making your website part of one or more of the many "malls."
  • Including your e-mail and Web addresses on all your company's print literature, stationery, and display advertising
  • E-mail newsletters

We submit your information to Web search engines to "register" your website after final payment is received. Before doing this we work with you to get 50 to 100 keywords and a carefully constructed 25-word sentence contain the most important keywords.


12. Maintenance

Does your site require regular maintenance?

Target Date____________________

Target Date for final payment to be made and your Web Site to be advertised: _____________


These are the items that will make up the package you'll be sending to us:

  • Written content for your webpages (preferably on a diskette formatted for Word for Windows [2.0, 6.0, 7.0, 8.0, or 2000], Word Perfect [5.1, 6.0+], or other word processor. We can translate from most word processor formats with ease.)
  • Photos or graphics to be included. You may send graphics and photos which we can scan into electronic form. Even better, send us a diskette or ZIP disk with your graphics in any popular PC format, such as GIF, JPEG, BMP, EPS, CDR, PCX, etc.). If these are in Mac format, make sure each picture has a 3-digit extension, such as .jpg to indicate the format in which it is given.
    • Your company logo (if any).
  • Samples of your printed materials -- brochures, letterheads, cards, booklets, etc. -- so we can see how you present your company image.
  • Check for at least 20% of the total.
You may send your package to Robert Ismert at

819 Anna St., Denton, TX 76201

We are looking forward to receiving your materials and constructing your website!

 


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